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 The overall campaign strategy was street announcement and talk shows to drum home the message. Additionally, targeted public place approach was adopted. All districts in the country have concentrated areas and organized places where residents usually congregate for their daily activities. For example, markets, shops, lorry parks, large settlements and workplaces among others. The one-on-one and smaller-groups approach was also adopted to engage traders in discussions about their tax obligations. This was essentially important because some of the traders were shy to walk up to the van and ask pertinent questions. The Department also used Community Information Centres in areas where they were available. In addition, Religious Bodies, Town Hall Meetings and Assembly meetings were used to propagate the message.



Aside the central strategy, the regions also adopted other communication forms peculiar to their communities. With these strategies, the Department was able to deliver the campaign message to the people in their own dialects.


The ISD took advantage of its public education campaign to gather feedback from the people. A common feedback from all the reports received was the absence of GRA offices in the districts. In the entire Upper East Region for instance, GRA has offices in Navrongo and Bolgatanga. In the Central Region, a strategic place like Winneba did not have GRA office. In the Upper West Region, GRA offices could boast of offices in only Wa and Lawra.


There was a general confusion over the district assemblies’ levies/daily tolls and income tax payable to the GRA. People assumed that once they paid levies to the assemblies, they were not expected to pay additional taxes to the GRA in whatever form. They asked for physical evidence of the uses of their taxes, questioning in some places why they had to use their own resources to repair damaged street lights. The general observations are that people will willingly pay their taxes if GRA open offices in all districts of the country. The GRA, therefore, needs to get closer to the people especially by opening desk offices at market centres to collect tax.