Mobile Telecommunications Network (MTN) Ghana, yesterday, organized a blood donation exercise in Accra to raise blood to support victims of last Wednesday’s floods and fire disaster who are receiving treatment in hospital.


Present at the event was Miss Ghana 2014, Nadia Ntanu, who had called on the management and staff of MTN Ghana to express appreciation to the company for its annual blood donation exercises that have helped stock the National Blood Bank and saved many lives.


Miss Ntanu, who is also the Brand Ambassador for the Korle-Bu Teaching Hospital Blood Bank, urged all Ghanaians to donate blood to support those hospitalized and in need of blood transfusion as a result of the disaster that killed more than 150 persons, and to make blood donation part of their lifestyles.


Receiving their guest, Mr Robert Kuzoe, Senior Manager, Sustainability and Social Impact, MTN Ghana, expressed appreciation for the visit.


Miss Ghana’s visit formed part of activities marking World Blood Donor Day (WBDD) 2015, a global observance which falls on June 14 of every year— the birthday of Karl Landsteiner (June 14, 1868), who created the ABO blood group system, which is still used today to ensure the safety of blood transfusions.


Despite about 92 million yearly blood donations worldwide, safe blood is constantly on high demand, especially in developing countries.


WBDD was, therefore, instituted in 2004 to help raise awareness of the problem of the scarcity of safe blood supplies, underscore the need for safe blood and blood products, voluntary blood donation and to thank blood donors worldwide for their voluntary, life-saving gifts of blood .


It is one of the eight official global public health campaigns marked by the World Health Organization (WHO).


The other seven are World Health Day, World Tuberculosis Day, World Immunization Week, World Malaria Day, World No Tobacco Day, World Hepatitis Day, and World AIDS Day.


The theme of this year’s campaign is "Thank you for saving my life". It focuses on thanking blood donors who save lives every day through their blood donations and strongly encourages more people all over the world to donate blood voluntarily and regularly with the slogan “Give freely, give often. Blood donation matters.”


Source: ISD (G. D. Zaney)



Created: 11 June 2015
Hits: 2260