This year’s Ghana e-Commerce Conference and Exhibition— a platform for online businesses and businesses that want to trade safely on the internet— has begun in Accra. 


E-Commerce Expo 2017, the fourth in a series, is being organized by OML Africa, an international Human Resource (HR) Management Consultancy based in Ghana with specialization in Organizational Development, Generalist HR, Talent Management and Advisory, and Legal services.


The theme for the two-day event is Shaping Ghana’s e-Commerce landscape through innovation, regulation and adoption. Together.


The event provides the platform for key stakeholders in the industry―online retailers, telcos, government agencies, internet service providers, banks, online payment platforms regulators, cyber security experts and courier services, among others― to lay the foundation as well as chart the course for Ghana’s e-Commerce industry.


Over 30 local and international experts from all key areas of e-Commerce will be addressing delegates from Ghana, Nigeria, South Africa   and the United Kingdom.


Running alongside the conference is an Exhibition in which about 40 companies are showcasing their online solutions and services. The Exhibition also provides the opportunity to meet potential investors and build strategic partnerships.


Delivering the keynote address at the opening ceremony in Accra, yesterday, Mr Paul Asinor, Events Director, OML Africa, noted that there was a slow and steady shift towards online trade, with several retail start-ups successfully entering the market.


Mr Asinor cited the McKinsey Global Institute as projecting e-Commerce to be worth US $ 75 billion in Africa’s leading economies by the year 2025.


However, he said, African e-Commerce faced several challenges  while cross border e-Commerce was confronted with the problem of poor infrastructure, underdeveloped logistics and difficulties surrounding international bank transactions.


He identified low credit card penetration in a number of regions and customers’ anxiety over fraud as drawback to the development of the industry as customers still preferred cash on delivery.


Mr Asinor, therefore, stressed the need for the conference to devise strategies to overcome the challenges.


The first Ghana e-Commerce Expo took place in August 2013 on the theme: "Building Ghana's Businesses Online" while the second was organized in November 2015 on the theme: ‘Unleashing Ghana’s Online Potential’.


More than 100 delegates attended e-Commerce Expo 2016 on theme: ‘Transforming Ghana’s online Businesses through Technology, Innovation & Opportunity’.


Source: ISD (G. D Zaney)