Events Africa, an event organising company in Ghana, would in collaboration with the Ghana Journalists Association (GJA) hold a Media Festival for the media to showcase their products and services.
The festival is expected to take place from November 1-4, at the Ghana Trade Fair Centre, La, on the theme: “Celebrating the Media towards Peace”.
The event aimed at celebrating the media for transforming lives and society; promoting professionalism; objectivity, responsibility, unity and healthy competition in the industry.
Mr Felix Vander-Pallen, Executive Director, Events Africa, said the festival would offer an opportunity for participants to sell their brands and exhibit their products and services in various ways to the public, and also get them to understand their operations better.
He said:”The kind of impact the media has on our society cannot be over emphasised. It is obvious that the media has embarked on a lot of education, which has really enlightened people in all spheres of life, politically, socially, economically, religiously, culturally and even spiritually.
“Reference can also be made to the fact that the media has helped grow myriads of industries in Ghana and has also celebrated role models, achievers, and history makers, serving as a source of inspiration for many.”
Mr Vander-Pallen said the festival would begin with a four-day media fair for practitioners and media organisations, a day’s conference for media personnel and a MEDIAFEST Concert featuring Ghana’s finest and most thrilling musical artistes to crown the festival at the Dome.
Mr Bright Blewu, Secretary General of GJA, said the association was delighted that at long last there was going to be a festival of that sort to celebrate the achievements of the Ghanaian media.
He said the media thrives on teamwork “but we hardly find time to interact or network among ourselves and we are glad that this festival will offer us the opportunity to celebrate the whole media institution as an entity”.
Mr Blewu stressed the need to bring on board advertisers, public relations practitioners and other stakeholders to brainstorm the efforts and the way forward of the profession.
Daddy Bosco, Administrator for Musicians Union of Ghana, said it was important to celebrate the media with retrospect and take stock of "our past, present and future," and appealed to media organisations to support the MEDIAFEST to ensure its sustenance.
Mr Kumah Drah, Co-ordinator, Pan African Radio Platform Ghana, said he hoped that the festival would provide a knowledge sharing platform for stakeholders and audience to exchange ideas.